Top 5 Email Templates for Influencer Outreach
Influencer marketing continues to dominate digital trends in 2025. But no matter how great your product is or how perfect an influencer may seem, your first message can make or break the deal.
The right influencer outreach email is short, clear, and offers value from the start.
In this article, we’ll cover 5 proven influencer outreach email templates, along with pro tips to stay on top of current outreach trends.
Using an influencer email template means you don’t have to come up with a different message for every influencer or every new campaign. You’ll save a ton of time while still having the flexibility to personalize each email template so the message aligns with your brand’s needs.
Email signature can do much more than sign off your message—it reinforces your professionalism and leaves a lasting impression. It serves as a mini business card, showcasing your name, title, and brand in a clean, consistent format. Including elements like a logo, social media icons, or even a headshot adds visual appeal and makes your message stand out in a crowded inbox.
Reaching out to influencers is a crucial first step in any successful campaign. Whether you’re offering a free product, inviting creators to join your ambassador program, or seeking affiliates to promote your brand, everything starts with that initial outreach email.
To help you get started, our team has crafted influencer email templates for 5 common outreach scenarios.
Pick the right template that aligns with your campaign goal.
Review the instructions in brackets [ ] — they’ll guide you on what information to include.
Copy and paste the template into your preferred email platform.
Personalize your message with the influencer’s name, your brand, product details, and more.
Add product links, descriptions, or images to make your email visually appealing and informative.
Include a clear call to action and your contact info so the influencer can easily follow up.
Customize the subject line to boost your open rates.
Hit send!
Want to increase your chances of getting a reply? Don’t miss these 5 email outreach tips designed to help your message stand out in a crowded inbox.
Subject line: Let’s Collaborate – Paid Opportunity with [Brand Name]
Hi [Influencer’s Name],
I’m [Your Name] from [Brand Name], and I’ve been following your content on [Platform]—your [mention something specific you admire about their content, e.g., “authentic product reviews” or “engaging storytelling”] really stood out to me.
We’re currently looking to partner with talented creators like you for a paid collaboration, and I believe your style would be a great match for our brand.
If you’re open to hearing more, just reply to this message and I’ll send over the details. Excited about the possibility of working together!
Best regards,
[Your Name]
[Your Position, Brand Name]
[Email | Website | Social Handles (if applicable)]
Template:
Hi [Influencer’s Name],
I’m [Your Name], [Your Role] at [Brand Name]. I’ve been following your content on Instagram and I truly admire your work—especially your [mention a specific post or content style you liked].
We’re currently partnering with creators like you on paid opportunities, including sponsored posts, brand ambassadorships, and ongoing collaborations. Based on your style and audience, I believe you’d be a great fit for our brand.
If you’re interested in learning more about working with [Brand Name], just reply to this DM and I’ll send over all the details and next steps. Looking forward to hearing from you—thank you!
Giveaway campaigns are a powerful way to boost brand awareness and audience engagement. This email template is perfect for reaching out to influencers for co-hosting product giveaways.
Template:
Subject line: Partner with [Brand Name] for an Exciting Giveaway
Hi [Influencer’s Name],
I’m [Your Name], [Your Role] at [Brand Name]. I’ve been enjoying your content—especially your recent post about [Insert Topic of Post]—and think you’d be a fantastic fit for an upcoming giveaway campaign we’re planning.
We’d love to send you [Insert Product or Service] to try out and have you host [number] giveaway(s) for your followers. The giveaway rules would be simple and engaging, such as [insert giveaway rules, e.g., “follow both accounts and tag friends in the comments”].
If this sounds like something you’d be interested in, reply to this message and I’ll be happy to share more details. Looking forward to the opportunity to work together!
Best regards,
[Your Name]
[Email Signature]
Template:
Subject line: Product Review Opportunity with [Brand Name]
Hi [Influencer’s Name],
I’m [Your Name], [Your Role] at [Brand Name]. I’ve been following your content for a while and really appreciate your honest and in-depth product reviews—especially those in the [mention niche or category] space. Your recommendations clearly resonate with your audience, and we’d love for you to try out our [Insert Product or Service] and share your thoughts.
We’d be happy to send you the product at no cost so you can experience it firsthand and provide your authentic review. If you’re open to collaborating, let me know and I’ll share all the details and next steps.
Looking forward to the opportunity!
Best regards,
[Your Name]
[Email Signature]
Subject line: Join Our Movement: [Brand Name] Influencer Campaign Invitation
Hi [Influencer’s Name],
I’m [Your Name], [Your Role] at [Brand Name]. I’ve been following your content and truly admire your impact within the [Industry or Niche] community. Your authentic voice and commitment to delivering value align perfectly with our brand mission: [Insert Brand Mission or Core Value].
We’d love to invite you to join our upcoming influencer campaign. It’s a multi-platform initiative where you would be one of the leading voices representing [Brand Name]. We’ve successfully collaborated with creators such as [List Previous Influencers or Brands], and would be thrilled to explore the opportunity of working with you.
If you’re interested, I’d be happy to share the campaign brief, deliverables, and compensation details. Looking forward to potentially partnering together!
Warm regards,
[Your Name]
[Email Signature]
Not hearing back from an influencer after your initial outreach is completely normal—especially when working with busy creators who juggle multiple campaigns, travel schedules, and personal commitments. A lack of response doesn’t always mean disinterest. Instead, follow these best practices to professionally manage follow-ups without burning bridges:
1. Wait Before Following Up
Give them 3 to 7 days before sending a follow-up. If there’s still no reply after your second message, it’s best to move on and try someone else.
2. Keep It Short and Friendly
Be polite and remind them about the opportunity in just a few lines. Highlight what’s in it for them.
Example:
“Just following up—I’d love to chat about a paid collab with [Brand Name]. Let me know if you’re interested!”
3. Try Another Platform
If you emailed first, try sending a short DM on Instagram or TikTok. They might see it faster there.
4. Ask for a Recommendation
If they’re not available, ask if they know someone else who might be a good fit.
Example:
“If the timing isn’t right, feel free to recommend a friend who might be interested!”
Influencer outreach templates help streamline your communication by standardizing key elements, saving you time and effort when reaching out. Whether you’re sending emails or direct messages, these templates give you a strong starting point—allowing you to focus on personalizing each message for better engagement and higher response rates.
But remember, templates are just one part of a successful influencer marketing strategy. To truly build meaningful, long-term partnerships, you need a complete toolkit—from influencer research tools to campaign tracking systems. Use our influencer marketing service to access all the resources you need to plan, launch, and optimize your campaigns with confidence.
Ready to grow your brand with powerful influencer partnerships? Contact us today to get started!
Have questions or want to discuss your goals? Reach out now and let’s create something impactful together.
Have a project?Let's start.
